by Elisa Cavazza

Novelties at Cavazza: a new image for all the winery’s sparkling wines.

The debut of Prosecco Rosé Doc Extra Dry Millesimato 2020 Cavazza inspired the restyling of the entire range of Cavazza Sparkling Wines, giving it a new, more modern, fresher image. The new graphics are based on and re-elaborate the values on which, since 1928, our company is based: the territory and tradition. To emphasize the deep bond with our land, on the left, coloured side of the label, we have reproduced the level of the curves of our vineyardsused to produce the wine. Always in the coloured part of the label, in the centre, is the letter A: a clear reference to our logo.   From this letter, symbolizing the Cavazza family and its traditions, a line crosses the label horizontally: it portrays the timeline, rooted in the past, but with a dynamic outlook, to innovate, renew and tell our vineyard stories.

The coloured details of the new Cavazza sparkling wine labels change according to the type of wine: Durello Lessini Spumante DOC Cavazza, for instance, features a cold light blue colour.  This choice emphasizes the wine’s zesty, mineral, crisply acid nuances  – typical of the native grape Durella – with which the wine is produced using varietal vinification. The pink label of the pale, warm pink coloured Prosecco Rosé DOC Extra Dry Millesimato 2020 Cavazza is in harmony with the soft, delicate yet modern character of this very successful wine.

A careful restyling has been carried out, which elegantly and emphatically expresses the essence of Cavazza sparkling wines and portrays the family’s values and philosophy.

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